Finnexia®: Learn Finnish...faster!


  • Lisa Erdman Aalto University School of Arts, Design and Architecture


Finnexia® is a multimedia advertisement campaign for a new (fictitious) medication that helps people learn the Finnish language. Through a satirical sales pitch, Finnexia® presents an opportunity for public discussion about acquisition of the Finnish language and its role in the experience of foreigners in Finland. Through the pharmaceutical advetising framework, this project serves as the final artistic production of Lisa Erdman's doctoral research entitled, "Performative art interventions facilitating public dialogue". The research is being carried out in the Department of Art and Aalto Univeristy in Helsinki, Finland.

The pharmaceutical parody in Finnexia® presents a satirical critique of over-medicalization and  reliance on pill-based treatments for human ailments. Ultimately, the project involves investigating people’s experiences and thoughts relating to their own cultural experience, not out of an urgent desire for answers, but rather as a means to generate more questions that may lead to new perspectives on the issues at hand.

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Author Biography

Lisa Erdman, Aalto University School of Arts, Design and Architecture

Lisa Erdman (U.S.A)  is an artist and doctoral candidate at the Aalto University School of Arts, Design, and Architecture in Helsinki, Finland. Using corporate parody and satirical humor, her multimedia work explores the politics of medicine, health and cultural identity. Erdman is interested in examining the internal and external mechanisms that shape our personal identities and sense of reality. Her work borrows from surrealism, science fiction, and absurdist performative strategies. Lisa Erdman’s holds a Bachelor of Science in Dance, Interarts & Technology from the University of Wisconsin, Madison. She earned a Master of Fine Arts in Electronic Arts from Rensselaer Polytechnic Institute in Troy, New York. For more information on Erdman’s earlier works, see


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How to Cite

Erdman, L. (2017). Finnexia®: Learn Finnish.faster!. Ars Medica, 12(2). Retrieved from